AI & The Future of Marketing
Labelled “Sneaker Zero”, designers have created a pair of trainers that users can “try on” by opening Snapchat and scanning a Snapcode. Inspired by the Sneakers Unboxed: from Studio to Street exhibition at the Design Museum, a physical exhibit has been extended and augmented into the digital world of your phone via Snap.
Scanning images of 7,000 sneakers from around the world, a computer was able to design this innovative virtual shoe. But it only exists on Snap.
Is this the future of marketing – designing virtual objects that can extend engagement in a physical event?
P.S. Snapchat’s VP EMEA, Claire Valoti is making an exclusive talk at CogX Festival 2021. Get your pass now!
P.P.S. Claim your free virtual pass to CogX Festival 2021! Apply our code: cogx21newsmarketing and use: cogx21newsmarketingsvp for 50% off any festival pass. Sign up now.
P.P.P.S. Unwind with a good book. Get all the works of our CogX Festival 2021 speakers, including, ‘Smoke & Mirrors’ by Gemma Milne.
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Want to increase your brand awareness, generate leads, raise capital and grow your networks? Apply for your free festival expo booth on 14th-16th June now!
IPG Mediabrands and TikTok have united to form a Creator Collective to specifically co-curate immersive content for IPG Mediabrands’ clients. It’s a never-been-done-before initiative that will allow brands to gain a unique and characteristic spotlight through custom content on the app.
Read more (TikTok)
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