The world’s first trainers designed entirely by computers- Issue 31: CognitionX – AI and The Future of Marketing

AI & The Future of Marketing

Labelled “Sneaker Zero”, designers have created a pair of trainers that users can “try on” by opening Snapchat and scanning a Snapcode. Inspired by the Sneakers Unboxed: from Studio to Street exhibition at the Design Museum, a physical exhibit has been extended and augmented into the digital world of your phone via Snap.

Scanning images of 7,000 sneakers from around the world, a computer was able to design this innovative virtual shoe. But it only exists on Snap.

Is this the future of marketing  –  designing virtual objects that can extend engagement in a physical event?




P.S. Snapchat’s VP EMEA, Claire Valoti is making an exclusive talk at CogX Festival 2021. Get your pass now!

P.P.S. Claim your free virtual pass to CogX Festival 2021! Apply our code: cogx21newsmarketing and use: cogx21newsmarketingsvp for 50% off any festival pass. Sign up now.

P.P.P.S. Unwind with a good book. Get all the works of our CogX Festival 2021 speakers, including, ‘Smoke & Mirrors’ by Gemma Milne.


Dubbed “Sneaker Zero”, they come in four colours that users can “try on” by opening Snapchat and scanning a Snapcode. The best sneakers are on display at a Design Museum exhibition but this pair only exist on Snap.

Read more (IOL)


The UK government has published its long-delayed draft Online Safety Bill, which proposes significant fines for companies which fail to deal with online abuse. Under the legislation, senior executives could also face criminal prosecution and some websites could be blocked.

Read more (E&T Magazine)

 Apply for a FREE CogX Festival 2021 Virtual Expo Booth (normally £995)!

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Over the last year, radio has been a friend to millions of listeners across the UK. It is an intimate medium, perfect for holding important conversations like last week when hundreds of radio stations across the country united in the Mental Health Minute.

Read more (Radiocentre)


IPG Mediabrands and TikTok have united to form a Creator Collective to specifically co-curate immersive content for IPG Mediabrands’ clients. It’s a never-been-done-before initiative that will allow brands to gain a unique and characteristic spotlight through custom content on the app.

Read more (TikTok)

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14th-16th June


Facebook has lost an appeal over an investigation by the UK competition watchdog into its acquisition of Giphy, a short video-sharing platform. It was also criticised for failing to engage properly with the CMA.

Read more (E&T Magazine)


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