Will consumers take to a digital wallet?- Issue 33: CognitionX – AI and The Future of Marketing

AI & the Future of Marketing

The EU is set to unveil plans for a digital wallet, following requests from member states to find a safe way for citizens to access public and private services online. The wallet would allow all 27 countries to log onto local government websites or pay utility bills using a single recognised identity, according to reports from the FT.

In the future a person hiring a car, for example, could use their digital wallet to do so remotely through an application that will verify their identity and issue an electronic key. That may cut waiting times and see an end to queues in the future.

Will a digital wallet create greater data protection for consumers? Let me know and send your thoughts to [email protected]

Best,

Charlie

 

P.S. Watch ‘The New Norrnal, according to research’ at CogX Festival 2021, curated with Digital Catapult for all the hottest finance trends. Buy your pass now!

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P.P.P.S. For more on the future of your digital identity, read ‘The Future of You: Can your identity survive 21st Century Technology’ by Tracey Follows

DIGITAL WALLET 

The EU is set to unveil plans for a digital wallet, following requests from member states to find a safe way for citizens to access public and private services online. It’s “simple, secure and it will protect people online” said an interviewee familiar with the plans. Read more in this piece from the Financial Times.

Read more (Financial Times)

INFLUENCER MARKETING 

One of the newest ways to use AI is to help companies identify viable influencer-marketing channels. AI can for example cross-reference several dozen metrics across the follower count effortlessly. Data that would fill multiple spreadsheets can be simplified enormously.

Read more (Entrepreneur)

 

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Subscribers- want to join us in-person? If you’re up for it, apply our code: GLSNEWS for your 1 Day GLS Leadership pass for £495 (normally £1995) on 14th-16th June!

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IMMERSIVE

Go Pixel Yourself at CambridgeSide Galleria Mall, in the US, features 13 themed rooms and 9 million pixels that create multi-dimensional, immersive experiences.

There is also innovative camera and motion-activated technology to capture the moments through photos and videos.

Read more (Boston News)

AI AND AUTOMATION 

The members of Forbes Agency Council shared 10 ways AI and automation can help industry professionals succeed. See their suggestions on how to incorporate these technologies into your own agency’s operations.

Read more (Forbes)

 

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14th-16th June


AI ACCREDITATION

Birmingham-based businessman Gez McGuire has become one of the first people in the UK to become accredited in AI. The AI Business Strategies and Applications qualification, from the highly-renowned Berkeley University in California, covers eight modules including robotics, AI strategy and building your AI team.

Read more (The Drum)

 

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