International Women’s Day with Alethea Rous

Alethea Rous

CogX Festival Director & Head of Content, CognitionX.

What do you do?

My name is Alethea Rous (also known as Leafy) and I am the recently appointed Festival Director & Head of Content here at CogX. I live in Africa with my husband and three children, aged 8, 5 and 2.

What is something about yourself that many people are surprised to learn?
I sailed across the Atlantic when I was 19.

Describe yourself in three words
Dependable, loyal, diligent.

Who is your greatest inspiration?
I don’t have one ‘great inspiration’ but find that I am surrounded by amazing, strong, clever, loving, and successful women and they are my inspiration.

What do you do in your workplace to challenge gender norms?
Be true to myself and what I believe.

If you could go back in time to speak to your younger self, what would you tell her?
Be brave, you can do it. Enjoy the adventure. Treasure those you love. Life is hard and full of challenges (be it in work or at home), these can be overcome with focus and determination. You will find that you get the greatest joy and success when you are true to yourself. Believe in yourself, but also accept the support of the women (and men) around you.

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