CreaTech

Photo by Stuart Martin (c) RSC

Culture, creativity and technology

Spectacular things can happen when creativity and technology collide. With the UK’s creative industries adding an annual £116 billion to the economy, the CreaTech space is brimming with opportunities for growth and investment. With cutting-edge technologies like AI, virtual reality, blockchain and 5G, creatives are changing the way the world talks about tech, and the UK has the potential to lead the conversation.

With the support of the Creative Industries Council, this stage brings together world-class artists, gamers, and architects infusing creative skills with emerging technologies to engage audiences and open up new cultural possibilities. Through insightful sessions, short films and a parade of unbelievable talent, we explore how tech-focused creativity can redefine the way people connect, create and consume — and how the UK can be at the forefront of that revolution.

Whats in it for you?

Knowledge, insights, networking & conversation, the path to change starts here

Discover

Exciting opportunities

Meet the pioneers re-imagining TV, theatre, fashion, music and community with technology, and the exciting opportunities for audiences, creatives and investors.

Balance

Technology & strategy

See the best examples of culturally- relevant technology that strategically balances design, sustainability and social impact.

Accelerate

Growth & investment

Find out why CreaTech businesses are a growing investment despite the pandemic, and what investors are interested in.

Discuss

CreaTech opportunities

Join the effort to grow Britain’s reputation as a bustling CreaTech hub in 2021 and beyond.

Get answers to the biggest questions, including
What is the future of the metaverse?
Get answers to the biggest questions, including
How is the gaming industry mobilising for social good?
Get answers to the biggest questions, including
How are theatres embracing cutting-edge technology?
Get answers to the biggest questions, including
What are the most promising applications for immersive tech?

Get answers to the biggest questions, including

What is the future of the metaverse?

How is the gaming industry mobilising for social good?

How are theatres embracing cutting-edge technology?

What are the most promising applications for immersive tech?

Meet the speakers

Martha Bloom

Research Fellow in Innovation and the Creative Industries, Sussex University and researcher at the Creative Industries Policy and Evidence Centre University of Sussex CreaTech

Aisling Conlon

Advertising UK Lead, UK Advertising Export Group UK Advertising Export Group (UKAEG) CreaTech

Elizabeth Diaferia

Senior Advisor Creative Industries Trade and Investment Board Department for International Trade (DIT) CreaTech

See the Agenda

9:59 am - 10:39 am 14th June 2021
Curated with: Creative Industries Council
MC CreaTech

The high-bandwidth low-latency technologies promised by 5G are likely to radically disrupt the Creative Industries, transforming the production, distribution and consumption models as well as...

10:00 am - 10:45 am 14th June 2021
Curated with: Creative Industries Council
Introducing CreaTech: Where creativity meets technology

‘CreaTech’ marries creative skills and emerging technologies to produce new ways of engaging audiences. Embracing technologies such as virtual reality, AI and 5G, CreaTech opens up new cultural...

11:00 am - 11:40 am 14th June 2021
Curated with: Creative Industries Council
The CreaTech report 2021

UK CreaTech companies raised nearly £1bn in venture capital investment in 2020, up 22% on 2019, and ahead of the £846m raised by Energy Tech in the same period, according to a new report...

12:00 pm - 12:40 pm 14th June 2021
Curated with: Creative Industries Council
Creative industries on 5G

The high-bandwidth low-latency technologies promised by 5G are likely to radically disrupt the Creative Industries, transforming the production, distribution and consumption models as well as...

1:00 pm - 1:40 pm 14th June 2021 Old Vic: in camera

OLD VIC: IN CAMERA was a new artistic initiative created by The Old Vic in response to the pandemic when, following closure, income dropped by almost 90% overnight. As an independent charity,...

2:00 pm - 2:40 pm 14th June 2021
Curated with: Creative Industries Council
How is fast fashion becoming slow fashion?

Since 2000 clothing production has doubled, but 85% of textiles end up in landfill, and fashion production itself contributes to 10% of humanity’s carbon emissions. This session explores the...

3:00 pm - 3:40 pm 14th June 2021
Curated with: Creative Industries Council
AI Poetry and performative architecture

The UK Pavilion at the Expo 2020 Dubai is a performative structure that uses artificial intelligence to create poetry. The Pavilion will feature an illuminated “message to space”...

4:00 pm - 4:40 pm 14th June 2021
Curated with: Creative Industries Council
CreaTech Clusters: The key to global growth

West London is one of the most important global clusters for creative industries. Not only does it have an incredible history of media and innovation, it also has a competitive advantage, with...

5:00 pm - 5:40 pm 14th June 2021 From here to the Metaverse

Our future in virtual worlds is closer than you think. They will impact our economy, how we work and how we live. The coming revolution will begin to recalibrate how we think of ourselves and...

6:00 pm - 6:40 pm 14th June 2021
Curated with: Creative Industries Council
Bridgerton: Innovating beyond TV

The Netflix series “Bridgerton” was the biggest-ever debut for an original series on the streaming service with a global audience of 82 million in its first 2 weeks. Since then we have seen that...

TBC 15th June 2021
Curated with: Creative Industries Council
MC

Dream is a live performance set in a virtual midsummer forest. Inspired by Shakespeare’s A Midsummer Night’s Dream. By using motion capture as the culmination of cutting edge research and...

9:59 am - 10:04 am 15th June 2021 MC
10:00 am - 10:45 am 15th June 2021
Curated with: Creative Industries Council
The future of social media: Why it’s driven by China

What’s the next big thing in social media? A question all brands want the answer for first. The easiest way to predict the future is to look to China. Its unparalleled, complex social media...

11:00 am - 11:40 am 15th June 2021
Curated with: Creative Industries Council
CreaTech in advertising: What’s hot? What’s not?

As tech platforms proliferate and digital increases its slice of the advertising pie, the tools and techniques available to agencies are expanding daily. But what works best for brands? And...

12:00 pm - 12:40 pm 15th June 2021
Curated with: WPP
Marketing reimagined: Liberating creativity through tech

The collision of tech and creativity has transformed the way in which WPP is partnering with its clients. Harnessing the power of AI and other innovative technologies has allowed WPP to...

1:00 pm - 1:40 pm 15th June 2021
Curated with: The Alan Turing Institute
NFTs & the future of digital art

NFTs have created a new infrastructure for producing and collecting art. This session brings together diverse voices in the art industry to understand the multifaceted and potentially disruptive...

2:00 pm - 2:40 pm 15th June 2021
Curated with: Creative Industries Council
Dream

Dream is a live performance set in a virtual midsummer forest. Inspired by Shakespeare’s A Midsummer Night’s Dream. By using motion capture as the culmination of cutting edge research and...

3:00 pm - 3:40 pm 15th June 2021 New platforms for music

Roblox is an online community where every day an average of 42.1 million people gather virtually to play, create, consume entertainment and explore millions of immersive worlds with their...

4:00 pm - 4:40 pm 15th June 2021
Curated with: Boster Group
Designing Impact

Efforts across sectors and geographies to inspire behavioural change through design has the power to evoke emotional responses as well as help solve some of our biggest global challenges. Great...

5:00 pm - 5:40 pm 15th June 2021
Curated with: Playmob
Playing for the planet

Games are played by 40% of the global population. Has the collective mega power of game started to make a dent on global issues? And where does the industry stand in making change and...

6:00 pm - 6:40 pm 15th June 2021 Artists spotlight: Nile Rodgers & Jack Savoretti

Nile Rodgers is the co-founder of CHIC and the Chairman of the Songwriters Hall of Fame. His productions for artists like David Bowie, Diana Ross, and Madonna have sold over 500 million albums...

10:00 am - 10:45 am 16th June 2021
Curated with: Creative Industries Council
The value of STEAM: How do we drive innovation and human connection in the post-pandemic world?

Open, original and optimistic — Festival UK 2022 is an unparalleled experiment in cross-sector creative ambition. Fusing creativity, innovation and technology, it can inspire millions and fuel a...

12:00 pm - 12:40 pm 16th June 2021
Curated with: Creative Industries Council
What will the Olympics look like in 10 years time? How esports and technology are changing the face of sport

E-sports and Formula E are defining a new era of sports; captivating fans and changing the entire way we view ‘athletes’. This session looks at how tech will evolve the traditional sports fan...

1:30 pm - 2:00 pm 16th June 2021 Portals into the metaverse

We’re on the edge of an exciting transition in entertainment where the lines between gaming, music, fashion, art and technology are being blurred. In this session we look at a few new...

2:00 pm - 2:40 pm 16th June 2021
Curated with: Creative Industries Council
Around the world in 1800 seconds

Investment in digital media, martech, media-tech and related areas has experienced significant change over the last year. As we all look forward to hopefully a safer and more stable economy, we...

3:00 pm - 3:40 pm 16th June 2021
Curated with: Creative Industries Council
Storytelling reinvented

How has technology transformed storytelling and immersive content creation? What opportunities does it open up to innovative creators? In this session, we see examples of storytelling reimagined...

4:00 pm - 4:40 pm 16th June 2021
Curated with: Creative Industries Council
How Epic Games takes us from real to unreal

Over the last few years, Epic Games has become much more than a games company, with Hollywood using the game engine for digital sets and city planners use it for digital twin projects. Sallyann...

5:00 pm - 5:40 pm 16th June 2021 Tech vs media rules: Time for a level playing field

The media landscape is changing rapidly and new regulations and policies are coming our way in different areas. From online advertising to competition regulation and content moderation rules. In...

6:00 pm - 6:40 pm 16th June 2021
Curated with: KTW London and The Wick
New ways of seeing: Cultural pathways for the next 10 years

The digital world has played a major role in broadening the boundaries of what’s considered art. Can new technology also increase engagement, making arts audiences more diverse and making sure...

Our Partners

Our leading agenda is co-curated with CogX Festival partners

Creative Industries Council

Editorial Partner

The Creative Industries Council (CIC) is a forum of government, creative businesses and other creative organisations.

It focuses on areas where there are barriers to growth of UK creative sectors such as access to finance, skills, export markets, regulation, intellectual property (IP) and infrastructure, and on promoting opportunities such as the CreaTech category and greater diversity and inclusion.

Action is taken forward by means of a small number of working groups and initiatives. In 2018, the CIC also set up the Creative Industries Trade & Investment Board (CITIB) to spearhead efforts on exports and inward investment.

Visit www.thecreativeindustries.co.uk for more information.

Creative Industries Council

Editorial Partner

The Creative Industries Council (CIC) is a forum of government, creative businesses and other creative organisations.

It focuses on areas where there are barriers to growth of UK creative sectors such as access to finance, skills, export markets, regulation, intellectual property (IP) and infrastructure, and on promoting opportunities such as the CreaTech category and greater diversity and inclusion.

Action is taken forward by means of a small number of working groups and initiatives. In 2018, the CIC also set up the Creative Industries Trade & Investment Board (CITIB) to spearhead efforts on exports and inward investment.

Visit www.thecreativeindustries.co.uk for more information.

The Alan Turing Institute

Editorial Partner

Boster Group

Content Partner

” The challenge for the world of culture is to adopt the innovative thinking of the tech world. “

— Ed Vaizey, former Culture and Tech Minister