A 101 on the next generation

They’re connected, pragmatic and value ethics over consumption. GenZ is a fearless generation keen to make a difference in the world — and as the largest consumer demographic today, they already are. So what are their values? What motivates them? And how can brands stand out from their daily deluge of information? We hand over the mic to the ‘Zoomers’ themselves for the answers.

Curated by the influential global forum for young leaders, One Young World, this stage welcomes the brightest voices of GenZ to share the social, political and environmental causes that steer their choices as consumers and soon-to-be job hunters. As the influencers of today and the workforce of tomorrow, understanding GenZ has never been more relevant or more important than it is now.

What’s in it for you?

Get up to date on current GenZ trends and challenges and how they’ll impact the future of politics, employment, brand engagement and diversity.

Learn what their values are, what motivates them and how these conscientious consumers are wielding their purchasing power to shape their ideal world.

Find out how to authentically engage GenZ as a modern brand that walks the talk and supports their causes — and your bottom line.

For GenZers: Dig into expert-led sessions on what 21st century skills you need to secure your first job (or start your own business).

Get answers to the biggest questions, including

What exactly does GenZ look for in a brand?

What awaits GenZ in a post-Brexit job market?

How is GenZ making a difference in UK politics?

What can we expect from a GenZ workforce?

Meet the speakers

Don’t just virtue signal that you’re a nice person — what are you going to do about it? We expect you to stand united.

— Kate Robertson, Co-Founder of One Young World