CreaTech in advertising: What’s hot? What’s not?
As tech platforms proliferate and digital increases its slice of the advertising pie, the tools and techniques available to agencies are expanding daily. But what works best for brands? And where to draw the line between pursuing what’s new and shiny, and staying true to the brand core. Join the hottest two creative shops in tech and the biggest challenger agency in the UK to explore what’s hot, and what’s not.