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Lab to Live 3:00 pm - 3:40 pm 14th June 2021
Timezone: BST (Europe/London)

Data-driven marketing with AI

There’s significant value at stake from data-driven marketing and strategic audience building. Manuel Mesa, The Data Consultant at Artefact, and Guilherme Amaral, Global Digital Transformation Manager, Reckitt, will discuss the value in data-driven marketing, the main issues industry marketers face, introduce us to the Audience Engine and explain how to translate marketing segmentation into addressable digital audiences.

Guilherme AmaralGlobal Digital Transformation ManagerReckitt
Manuela MesaSenior ConsultantArtefact
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