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Lab to Live 7:00 pm - 7:30 pm 15th June 2021
Timezone: BST (Europe/London)

Enhancing CX with Soul Machines’ Digital People: Meet Nestlé Toll House’s Cookie Coach Ruth

‘Ruth’ is Nestlé Toll House’s first Digital Person — created by Soul Machines — who acts as a cookie coach. Her job is to guide bakers through the baking process and help them troubleshoot along the way. In this curious session, Cross & Bertelson discuss the process of creating Ruth, the impact she has had so far and what the future looks like for innovation in AI and customer experience.

Orchid BertelsenHead of Digital Strategy & Innovation at Nestlé USA
Greg CrossCo-Founder and Chief Business OfficerSoul Machines
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