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CreaTech 10:00 am - 10:45 am 15th June 2021
Timezone: BST (Europe/London)
Curated with: Creative Industries Council

The future of social media: Why it’s driven by China

What’s the next big thing in social media? A question all brands want the answer for first. The easiest way to predict the future is to look to China. Its unparalleled, complex social media landscape has features and uses most Western platforms can only dream of. Let your mind be blown by the possibilities coming our way and how we can prepare for the inevitable live commerce and social retail. Learn why we should harness user generated power and build our own capabilities on social media by forming communities rather than borrowing reach.

Arnold MaFounder & CEOQuminMomo EstrellaHead of Digital Design, ChinaIKEALi HaifengDirector of Industry MarketNetease
Becky ZhuSenior Trade and Investment OfficerDIT Shanghai
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