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Economy 2:00 pm - 2:40 pm 14th June 2021
Timezone: BST (Europe/London)
In-Person Session
Curated with: Digital Catapult and QuantumBlack

The New Normal, according to the latest research

The pandemic has accelerated changes in consumer preferences and sparked new trends in consumer behaviour. Now that the end of the pandemic is tantalisingly close, everyone is talking about ‘the new normal’. But what is the new normal? How have consumer expectations changed? And what can or should businesses do to adapt to those changes? McKinsey and Digital Catapult share eye-opening insights based on their most recent, in-depth research.

Philip YoungHead of Strategic Policy DeliveryDigital CatapultNeira HajroPartnerMcKinsey & Company
Alexandra MousavizadehPartnerTortoise Media
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