The New Normal, according to the latest research
The pandemic has accelerated changes in consumer preferences and sparked new trends in consumer behaviour. Now that the end of the pandemic is tantalisingly close, everyone is talking about ‘the new normal’. But what is the new normal? How have consumer expectations changed? And what can or should businesses do to adapt to those changes? McKinsey and Digital Catapult share eye-opening insights based on their most recent, in-depth research.