Advertising UK Lead, UK Advertising Export Group
UK Advertising Export Group (UKAEG)
Aisling is the Head of the UK Advertising Exports Group (UKAEG) that works in partnership with Government to promote the UK Advertising sector around the world.
Aisling ensured that UKAEG members experienced a successful 2020, where despite the global pandemic there were approximately 148,000 opportunities to meet and hear from the UK companies in its community. UKAEG also launched the ‘Made Global’ campaign film which has been broadcast across Europe, China and America to date. Most recently Aisling project managed the first ever UK House at SXSW 2021 to celebrate and showcase the very best of UK Creativity and innovation.
Prior to joining the UKAEG, Aisling has worked for the world-famous Institute of Advertising Practitioners (IPA), and its sister organisation Institute of Advertising Practitioners Ireland (IAPI). During this time Aisling introduced a scheme aimed at supporting start-up agencies in the UK and was integral in the move to involve the IAPI with the Cannes Lions Festival in which the team was awarded Cannes Lions representative of the year. Aisling’s background also includes working alongside the Department of International Trade (DIT) to curate and host the first ever UK Brand and Marketing day at SXSW 2019, curating and hosting panels at Cannes Lions, SXSW, SHIAF, and CogX.
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