Andrew Chitty

Challenge Director

Innovate UK

About Andrew

Professor Andrew Chitty is the Challenge Director for the Audience of the Future Challenge and the Creative Industries Clusters Programme. These two programmes represent over £110m support and the UK government’s single largest investment in the sector. The Audience of the Future Challenge will deliver a step change in the ability of the UK creative sector to adopt immersive technologies through business led innovation, whilst the Creative Industries Clusters Programme supports nine University/Business R&D partnerships across the UK.

• Creative Economy Champion, Arts and Humanities Research Council (AHRC)
• Professor of Media and Creative Industries, Loughborough University London

Their Sessions