Senior Trade and Investment Officer
Becky Zhu is a senior trade and investment officer at the Department for International Trade, which is a UK Government department working with businesses based in the United Kingdom to ensure their success in international markets, and to encourage the best overseas companies to look to the UK as their global partner of choice.
As a member of the creative team in Shanghai, China, Becky helps UK-based exporters in film, TV, animation, gaming, music, design, experience economy, publishing and advertising to succeed in the Chinese market and assists Chinese stakeholders in bringing high quality investments to the UK.
Becky is also the advertising champion of her team and has been working closely with Institute of Practitioners in Advertising (IPA), Advertising Association (AA), Advertising Producers Association (APA), UK Advertising Export Group (UKAEG), Creative Industry Council (CIC), London & Partners and other organizations to deliver various events such as Shanghai International Advertising Festival (SHIAF), China International Advertising Festival (CIAF), Cannes Lions Festival and Createch to promote UK’s advertising industry.
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