CEO ESL Gaming UK Ltd / Head of Weavr consortium
James Dean is the founder and CEO of the ESL UK subsidiary, building the ESL brand and community on a regional level. ESL is the world’s largest esports company with 15 offices spanning the globe. The UK office has maintained 50%+ year-on-year growth since it’s foundation. It operates the UK’s longest running national esports tournament, the ESL Premiership currently spanning 4 gaming titles. To this date, ESL still holds records for the largest ever online audience for a UK esports tournament.
James is also head of the Weavr consortium, a government and privately invested Innovation project to the amount of 7m GBP over 2.5 years. Weavr is part of the Industrial Strategy Challenge Fund’s Audience of the Future programme, delivered through UK Research and Innovation (UKRI) to demonstrate how innovative new technologies can revolutionise how audiences experience creative and entertainment media content.
E-sports and Formula E are defining a new era of sports; captivating fans and changing the entire way we view ‘athletes’. This session looks at how tech will evolve the traditional sports fan...