Laia Collazos

Chief Data Officer

Coca-Cola Europacific Partners (CCEP)

About Laia

Laia is Chief Data Officer at Coca-Cola Europacific Partners (CCEP), one of the leading consumer goods companies in the world. Her team’s remit includes platform, data governance, insight services and analytics. Their mission to make data count and see analytics contributing to CCEP’s performance. She joined CCEP in 2017 as CIO Great Britain and later moved to CIO Northern Europe. She pioneered the setup of the first data science capability that built predictive and prescriptive data products for execution, promotion, and trade marketing effectiveness to drive top line growth.

Laia has held technology and data leadership roles in media and consulting. Laia is a change leader, champion of data and a driving force for analytics.

Their Sessions