Global Planning Director
Melanie is from everywhere and nowhere. Growing up in Shanghai, California, Oregon and Hong Kong, “home” came in the form of tech and gaming. She’s recently found her base in London as a Global Planning Director at VCCP where she works on growing the agency’s international pieces of business. Prior to VCCP, she’s spent the past decade in San Francisco developing creative campaigns that explore the intersection between creativity and technology across a variety of brands including Google, Cisco, Supercell, etc. In her free time, you’ll probably find her at home glued to her PlayStation.
As tech platforms proliferate and digital increases its slice of the advertising pie, the tools and techniques available to agencies are expanding daily. But what works best for brands? And...