Olivia Yallop

Creative Director

The Digital Fairy

About Olivia

Olivia is Creative Director at The Digital Fairy, a creative lab and platform for change which works with some of the biggest brands in the fashion, beauty and lifestyle biz to connect them to youth audiences. She helps brands engage with emerging trends and immerse themselves within youth culture, combining strategic intuition with an extensive understanding of internet subcultures, consumer trends and Gen Z and millennial behaviours. She is currently writing Under The Influence, the first non-fiction book to explore the social media influencer phenomenon, out 2021.

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