Head of Digital Strategy & Innovation at Nestlé USA
Orchid Bertelsen is the Head of Digital Strategy & Innovation at Nestlé USA, where her team is responsible for digital owned experiences, marketing data strategy, and innovation. She has a varied portfolio, made up of 40+ brands and includes beloved brands like Coffee-Mate, Toll House, and DiGiorno. Nestlé is also a majority stakeholder in Blue Bottle Coffee and owns and operates Starbucks at Home.
She lives in Hayes Valley with her husband and two-year-old daughter, Quinn and loves to travel back to Taiwan, where her family is from.
‘Ruth’ is Nestlé Toll House’s first Digital Person — created by Soul Machines — who acts as a cookie coach. Her job is to guide bakers through the baking process and help them troubleshoot along...