Pippa is an angel investor and a Partner at Sweet Capital, the early stage investment fund set up by the founders of King.com (Candy Crush) after their $5.9bn sale to Activision Blizzard. Her focus areas are consumer and technology investments, with a particular interest in consumer internet, fintech, next generation social communities and disruptive health and wellness companies.
Pippa sits on the Board of Trustees for the British Friends of Harvard Business School and represents Sweet Capital on HM Treasury’s Investment in Women Code. She holds an BA from Oxford University and an MBA from Harvard Business School where she was a Fulbright Scholar.
Social media has become the golden medium to promote any business. But there are a few hoops to jump through when it comes to promoting businesses that operate on the fringes of society — like...