Samantha Yap

Founder & CEO, YAP Global

About Samantha

Samantha Yap is the Founder and CEO of YAP Global (, a PR firm helping meaningful fintech, blockchain and cryptocurrency companies tell their stories on the global stage. She is a communications specialist with past freelance journalism experience working in Jakarta, Melbourne, Kuala Lumpur and Hong Kong. Prior to delving into fintech PR at the beginning of 2017, was a journalist and current affairs producer at Channel NewsAsia in Singapore.