Founder and CEO
Susan Boster is the Founder and CEO of Boster Group Ltd., a strategic marketing consultancy that creates innovative and sustainable brand partnerships for corporations, foundations, cultural institutions and artists to achieve revenue, marketing and social impact goals. Distinctly, Boster Group measures return on investment for clients and is focused on the impact of its creative campaigns; extensive, senior-level networks allow Boster Group to help its clients to navigate the complexities of multiple sectors and to broker strategic and sustainable partnerships at the right level. Clients have included Goldman Sachs, Disney, Moët Hennessy, Gap Inc., Bacardi, EY, American Express, Montblanc, and Insight Investment. Previously, as Marketing Director at Barnes & Noble and later CMO at News International, Susan oversaw transitions of both companies to e-commerce and digital platforms, including the launch of barnesandnoble.com. Susan currently sits on the boards of the Donmar Warehouse and The Representation Project, and serves on the Enterprise Committee at The Design Museum. Susan also served two terms as Vice Chairman of the Board of the English National Ballet.
Efforts across sectors and geographies to inspire behavioural change through design has the power to evoke emotional responses as well as help solve some of our biggest global challenges. Great...